Finding the right name for your start-up can have a significant impact on the success you will enjoy. A wrong name can do more harm than good to your customers; it can create insurmountable problems of a commercial and legal nature.
On the other hand, a clear and strong name can be very helpful in your marketing and branding efforts.
11 tip for finding a winning name for your business
- Avoid hard-to-write names
You don’t want potential customers to be confused about how to find your online business. You should avoid the situation where you have to constantly correct the misspelled version of your name. Keep things simple.
- Don’t choose a name that could limit you as your business grows.
If you choose a restrictive name, you may have problems over time. Imagine what it would have been like if Jeff Bezos had chosen the name “OnlineBooks” instead of “Amazon.” You don’t want to limit your business to a particular product or city.
- Perform a thorough check on the Internet.
Once you’ve determined what name you like, perform a web search for that name. You will often find that it is already used by someone else. Although this will not stop you completely, it should make you take a break.
- Buy the .com domain.
It is recommended that you secure your “.com” domain name for your business, rather than alternatives such as .net, .org, .biz, or other possible domain extensions. Customers tend to associate a name with the .com extension with the larger business.
No doubt someone may already have the name you want with the .com extension, but many domain owners are willing to sell their domains for the right price. Gândește-te la achiziția domeniului .com pe care-l dorești ca la o investiție de afaceri.
Think of the acquisition of the .com domain you want as a business investment. Also, make sure you have the desired business name on popular social media sites such as Facebook, Twitter, and Pinterest.
- Use a name that has a certain meaning
Ideally, you want the name of your business to convey something meaningful and positive about your business. Can people immediately realize what your business is all about? Although meaningless names like “Google”, “Yahoo” or “Zappos” are attractive because they are interesting, these names will cost you much more to turn them into a brand.
Some examples of clear, simple, and intriguing domain names include Canny.com, Cling.com, Afire.com, and Administer.com.
- Perform a trademark search.
You can do a fast check by using USPTO. In this way, if you get too big as a brand, you can avoid rebranding.
- See if the name is appealing
Obviously you don’t want a boring name for your business, but you don’t want to choose a name that is too “obvious”.
You want your employees to be able to tell where they work without hesitation and you want the chosen name to resonate with your target audience.
- Get feedback on the name
Choose 5 or 10 names and then ask your friends, family members, and trusted colleagues how they feel. Get feedback from your target audience as well. And make sure the name has no negative connotations.
- Make sure the name sounds good when pronounced aloud
Sometimes the names seem fine on paper, but they sound awful when pronounced out loud.
And when you pronounce it, make sure that people are not confused about how to spell the name.
- Use available resources to search for names.
- Make sure you like the name
You can use namelix or BNG to sugest a brand name in order to choose a name for your company. Remember two important aspects: careful thinking and consideration. Your domain name represents your identity and business card in the online environment.
So, make sure you choose a suitable name that is easy to find and promote.
When your domain name is too long and complex, there is a risk that all customers will make mistakes in writing it. Simple and short is the ideal solution, which you must always choose. Don’t forget to enter the keywords that customers enter to search for your products or services.
Use words that describe the specifics of your business, as well as the services you provide to your customers. Both hyphens and numbers can often be misunderstood. Some people who want to use the address of your site, are not sure if there are letters or numbers in its name.
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