The brand is the key element in the development process of a company, so it is important that it is actually used in the sales process.
A positive and strong brand image is very difficult to create, but especially to maintain, and the costs are not negligible.
Brands are those intangible resources that need to be developed day by day and maintained with great care.
The characteristics of a brand are reputation, trust and recognition among customers.
Usually, every entrepreneur who wants to become a successful entrepreneur and form a brand over time aims to make his product or services relevant to the target audience.
While many people appreciate the brand as a logo, as a brand, it needs to be specified that the brand is something more than these.
A brand includes consumer confidence and loyalty.
The brand identity is described as providing security to the customer, and this perspective is beneficial.
The brand gives people the measure of things – an indicator of their expectations and the assurance that promises will be kept.